11度青春系列影片是雪佛来科鲁兹系列轿车的一次商业行销产物。在这样的商业背景之下,11度青春系列影片虽然展示了奋斗中色彩斑斓的青春,但也因过度的商业化而削弱了本该有的艺术性。该文从11度青春系列电影具体的影片文本出发,在商品物化青春、青春单向度以及影片运用意象的蹩脚三个角度讨论商业对影片的围困。 11 degrees youth series of films is Chevrolet Cruze series of cars a commercial product of marketing. Under this business background, the 11th-generation youth series shows colorful youth in struggles, but it also weakens the supposed artistry due to over-commercialization. Starting from the concrete film text of the 11th youth series, this article discusses the commercial siege of the film on the three aspects of commodityized youth, one-way youth and poor use of images.