适当高价叫做“撇脂”价格,好似把牛奶中浮在最上层的乳脂撇取出来,这是一种价格策略的喻称。在价格竞争中,采取廉价多销的策略固然好,但对有实力的企业来说,实行优质高价的策略,也不失为制胜良策。在国际商务营销中,优质高价运用得好,也能赢得竞争的胜利,达到取胜对手的 Appropriate high prices called “skimming fat” price, as if the milk floating in the top of skim milk skimmed out, this is a metaphor of the price strategy. In the price competition, the strategy of using cheap and multi-sales is good, but for the powerful enterprises, the implementation of high-quality and high-priced strategies can be a winning strategy. In the international business marketing, high quality and good use of well, but also to win the competition to win the opponent's