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我绝对相信,当任何一家广告公司或任何一个广告人为广告主做媒体计划时,他们都会尽心尽力地将自己认为具有最佳广告效果的方案交给客户——因为该方案的被接纳就意味着合同、收入和利润,而决定方案被采纳与否的最关键的因素就是广告效果。然而不幸的是,被广告主采纳的方案在广告人所提交的方案的总数中所占的比例却是一个相当小的数字。虽然没有精确地统计过,但就我本人而言这个比例应该远小于10%(而且被采纳的那不到10%的方案也绝大多数不是因为他们所谓的“最佳”在我们这里获得了认同)。
I absolutely believe that when any advertising agency or any of the advertisers make a media plan for advertisers, they will do their best to give the customer what they consider to have the best advertising effect - because the program’s acceptance means Contract, revenue and profit, the key factor that determines whether the program is adopted or not is the advertising effect. Unfortunately, however, the proportion of programs adopted by advertisers in the total number of programs submitted by advertisers is a relatively small figure. Although not statistically accurate, the percentage should be far less than 10% for myself (and less than 10% of the programs being adopted are not for the most part due to what they call “best” in us Obtained approval).