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《钟表》杂志:詹总:从雷诺启动新的品牌战略以来,雷诺表在消费者中的知名度迅速攀升,雷诺品牌已经拥有19年历史,这一路走来带给雷诺品牌最宝贵的财富在哪里?如果用一句话来总结,我的理解是:雷诺视人才、市场、消费者为品牌成长的根本。人才是第一要素,我知道一个朴素的道理,自古至今大到国家,小到企业,凡无往而不胜的,皆因统领了时代最优秀的人才。其次,市场是品牌安身立命之本,而满足或创新消费者的需求是营销的核心,这是雷诺的核心财富,也是雷诺的企业价值观。
Watch: Zhan Zong: Since Renault launched its new brand strategy, Renault Watch’s popularity among consumers has rapidly risen. The Renault brand has a 19-year history. This brings us to Renault’s most valuable asset. If you sum it up in one sentence, my understanding is: Renault as talent, market, consumers as the fundamental growth of the brand. Talent is the first element, I know a simple truth, since ancient times, large countries, small businesses, who are victorious, all because of leading the best talent of the times. Second, the market is where the brand lives up to its will, and satisfying or innovating consumer needs is at the core of marketing, which is the heart of Renault and Renault’s corporate values.