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2015年底,暌违十年的星战系列的第七部《星球大战:原力觉醒》在欧美各国上映,一时间在欧美电影市场风头无两,以砍菜切瓜之势打破了40多项票房纪录,席卷16亿美元票房,位居影史第三。作为美国电影史上的第一大IP,星战系列在近40年的历史中,积累了庞大的粉丝群体,其在美国的地位就如同《西游记》在中国人心目中的地位一样。星战之所以能成为现象级的电影系列,不仅仅是靠那六部电影本身,还要归功于其强大的营销手段,使其在抓牢铁杆粉丝群
By the end of 2015, the seventh Star Wars: Awakening Force released in the 10-year Star Wars series was released in various countries in Europe and the United States. For a time, Record, swept $ 1.6 billion box office, ranked third in history. As the number one IP in the history of American film, the Star Wars series has accumulated a huge fan base in nearly 40 years of history. Its position in the United States is just like that of Journey to the West in the minds of Chinese. Star Wars has become a phenomenal class of film series, not only by those six movies themselves, but also due to its strong marketing tool, making it firmly in the crowd of hardcore fans