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2016年全国“两会”报道,央视新闻中心“一微一云一平台”三大新媒体产品挖掘和放大独家报道资源,构建了电视屏幕与新媒体相互呼应、全景呈现、立体传播的多层次报道格局,取得了良好传播效果。文章思考了此次“两会”报道中VGC平台的使用实践,并提出应建立真正的UGC平台,让每个人都可能成为央视新闻信息流的制造者,打造央视移动新闻网,以“电视+”为战略思想,加快“智慧融媒体”建设步伐,推动央视新闻一体化运行的创新实践。
2016 National “Two sessions ” coverage, CCTV News Center “a little cloud a platform ” three new media products to tap and amplify the exclusive coverage of resources to build a TV screen and new media echo each other, panoramic view, three-dimensional transmission Multi-level reporting pattern, and achieved good communication results. The article considered the use of VGC platform in the “Two sessions” report and proposed that a true UGC platform should be set up so that everyone may become the maker of CCTV news flow and create CCTV Mobile news network, TV + “as strategic thinking, speed up the pace of building” smart media "and promote the innovative practice of integrated operation of CCTV news.