在信息技术不断升级的时代大背景下,各种新媒体在传统媒体的基础上如雨后春笋般出现并呈现出蓬勃发展的态势,依托互联网渐渐在人们的生活中发挥着越来越重要的作用。新媒体的产生不仅顺应了当代人们快节奏的生活,而且也在逐渐改变着人们的生活方式。新媒体的不断发展以及其形式的不断变革迫使播音员主持人要更加注重其语言的艺术性。本文就将重点对新媒体时代播音主持语言的艺术性进行分析。 Under the background of the escalating era of information technology, all kinds of new media have mushroomed on the basis of traditional media and have shown a vigorous development. With the help of the Internet, they are playing an increasingly important role in people’s lives. The emergence of new media not only conforms to the fast-paced life of contemporary people, but also gradually changes people’s way of life. The constant development of new media and its changing form forced announcer presenters to pay more attention to the artistic nature of their language. This article will focus on the art of the new media era broadcast hosting language analysis.