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领导法则:首先者优胜于卓越者。类别法则:如果你未能首先进入某产品类别的领域时,就要创立一个你能占据首位的新产品类别领域。心灵法则:首先占领潜在消费者的心灵,较首先出现在市场优胜。意念法则:市场并不是产品战斗,而是意念斗争。焦点法则:市场中最具效力的观念,是把名字留在潜在消费者的心灵中。梯子法则:应采用什么策略取决于你在市场梯子中占哪一级。双重性法则:从长远观点看,每一个市场都会演变成为两雄相争的局面。
The law of leadership: The first is better than the best. Category rules: If you fail to enter the domain of a product category first, you must create a new product category that you can occupy first place. The law of the soul: Occupy the potential consumer’s mind first, compared to appearing in the market first to win. The rule of mind: The market is not a battle of products but a struggle of ideas. Focus rule: The most effective concept in the market is to leave the name in the mind of potential consumers. Ladder rule: What strategy should be used depends on which level you take in the market ladder. The law of duality: From the long-term perspective, every market will evolve into a situation where both men and women are competing.