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通过探讨供应链管理和营销管理之间的整合,要求企业站在客户的角度来观察市场的需求,以客户本身的需要作为出发点,通过一系列的营销手段满足市场的需求,在分析供应链成本的基础上,调整市营销与供应链的关系,制定出最佳的营销方案,给企业提供更多机会,供应链运行效率提高。供应链管理与营销策略有关,只有结合营销和供应链管理,企业拥有一套完整的管理系统,才能实现企业预期的目标,从而提高企业的核心竞争力,确保企业的长久性可持续性发展。
By discussing the integration between supply chain management and marketing management, enterprises are required to observe the needs of the market from the customer’s point of view. Based on the needs of customers themselves, they can meet the needs of the market through a series of marketing measures. After analyzing the supply chain costs Based on the adjustment of the relationship between marketing and supply chain, develop the best marketing programs, to provide more business opportunities, supply chain operational efficiency. Supply chain management and marketing strategy, only with marketing and supply chain management, companies have a complete set of management system, in order to achieve the desired business goals, thereby enhancing the core competitiveness of enterprises and ensure the long-term sustainable development of enterprises.
