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邢台是个经济欠发达地区,广告很少,企业的广告意识十分淡薄。全市没有一家具有全面代理、策划和创意功能的广告公司,现有的45家广告经营单位都是兼营广告,年经营额加起来不超过1000万元。在这样一个广告业几乎等于零的落后地区,工商行政管理机关如何实施广告管理?我们认为,应把培育企业和全社会的广告意识作为一项重要任务,倾注主要精力开展工作。在此
Xingtai is an economically underdeveloped region, advertising is very small, corporate advertising awareness is very weak. The city does not have a comprehensive agency, planning and creative functions of the advertising company, the existing 45 advertising units are run ads, the combined annual turnover of not more than 10 million yuan. In such a backward area where the advertising industry is almost equal to zero, how does the administration for industry and commerce implement advertising management? We think that we should focus our efforts on nurturing advertising awareness of enterprises and the whole society as an important task. here