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生活在信息时代的年轻人,他们追求时尚、对潮流敏感、不甘于受到制度的束缚、渴望跳出传统,他们在生活中接触最多的就是电脑、电游、冒险、潮流、时尚、前卫等等。根据这些现象我们来推测一下,在改革开放以后到20世纪末期间出生成长起来的,被称之为“新新人类”这一代人,在现今他们有着怎样的消费心理?再试想一下在十年、二十年后他们的消费心理又会有什么样的变化?他们对广告提出了什么新要求?作为广告公司应该顺应时代要求,从新新人类的价值观及价值取向出发,分析其消费心理变化的趋向,积极调整策略,在变化中创新广告来满足新时代的新要求。
Young people living in the information age, who pursue fashion, are sensitive to the trend, unwilling to be bound by the system, eager to jump out of tradition, their most exposed in life is the computer, travel, adventure, fashion, fashion, avant-garde and so on. According to these phenomena, we can speculate about what kind of consumer psychology they are now called “new new humans” who grew up after the reform and opening up and reached the end of the 20th century. What are their new demands for advertising? As an advertising company should comply with the requirements of the times, starting from the new human values and values, analysis of changes in consumer psychology Trend, actively adjust the strategy, innovation in advertising changes to meet the new requirements of the new era.