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动态标志作为一种新的设计形式,并不代表其本身为新鲜事物,在不同历史时期有着不同的表现形态,如早些年理发店的红蓝旋转装置图形,夜晚商业街区闪烁的霓虹灯广告,现代交通红绿灯中静止的红色人形与绿色闪烁的行走人形……这些典型常见的直观动态案例,使受众能明确地感受到标志所传达的内容,也给生活增添了便利和兴趣。在数字技术成熟与媒体变革的今天,伴随着企业经营的变革与品牌意识的增强、艺术观念的更迭和受众审美的提高,品牌标志设计已不仅仅
As a new form of design, dynamic sign does not represent itself as a novelty. It has different manifestations in different historical periods. For example, the red and blue rotating device of the barber shop in the early years, the neon sign flashing in the nighttime commercial district, The static red traffic light and the glittering walking humanoid in the traffic lights of modern traffic ... These typical and typical visual dynamic cases enable the audience to clearly feel the content conveyed by the sign and also add convenience and interest to life. Today, with the maturity of digital technology and the media revolution, with the change of business management and the enhancement of brand awareness, the change of artistic concept and the improvement of the aesthetic audience, brand logo design has more than just