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如今,报业内部的竞争越来越激烈,非常多的读者在阅读报纸的时候只是粗略的浏览一遍,想让读者留目于自己的文章是非常困难的。通过鲜活的具有感染力与明快艳丽等鲜明视觉效果的文章来抓住读者的眼球已经成为了报纸常见的营销手段,例如一些醒目的图片和比喻形式的标题。同时读者方面对阅读的要求一样在不断地提高,这就使得报业内部报刊新闻图片方面的编辑形式发生了一系列非常大的变化。本文针对报刊新闻图片这方面的编辑变化,对当代报业的发展和特点进行了一次仔细而又谨慎的报告和研究。
Nowadays, the competition inside the newspaper industry is more and more fierce. A lot of readers browse the newspapers only for a rough review. It is very difficult for readers to keep their articles in mind. Seizing the eye of readers through vivid and vivid visual effects such as contagiousness and bright glitz has become a common marketing tool in newspapers, such as some eye-catching pictures and metaphorical titles. In the meantime, readers’ demands for reading are continuously increasing. This has resulted in a series of very big changes in the editorial style of press newspapers and periodicals inside newspapers. This article aims at the editorial changes in this aspect of newspaper news pictures, and makes a careful and careful report and study on the development and characteristics of contemporary newspapers.