零售商的崛起,打破了品牌制造商和零售商之间潜在的平衡关系。前者拥有规模优势,使得它们牢牢掌握着谈判与定价的主动权以前很多人认为卖场品牌低档,令人没有面子,现在,这种想法在慢慢消散。沃尔玛、百思买、家乐福、宜家等自有品牌不断发展,让制造商品牌在增长速度和赢 The rise of retailers, breaking the potential balance between brand manufacturers and retailers. The former has the advantage of scale, making them firmly hold the negotiation and pricing initiative Many people think that before the store brand low-grade, it has no face, and now, this idea is slowly dissipated. Wal-Mart, Best Buy, Carrefour, IKEA and other self-owned brands continue to grow, so that the manufacturer’s brand growth rate and win