随着农村信用社改革与发展,农村信用社经济实力不断增强,盈利水平不断提高,员工收入也得以大幅提升,农村信用社逐渐成为人们关注的焦点。然而,农村信用社信贷人员却有着自己的苦衷,主要原因是贷款营销困难,拿不到理想的工资。那么,究竟是什么原因造成贷款营销困难,笔者为此展开了调查。 With the reform and development of rural credit cooperatives, the rural credit cooperatives have continuously strengthened their economic strength, continuously improved their profitability and greatly enhanced the staff’s income. Rural credit cooperatives have gradually become the focus of attention. However, rural credit cooperatives credit officers have their own difficulties, the main reason is that the loan marketing difficulties, can not get the desired salary. So, what is the cause of loan marketing difficulties, the author launched an investigation.