论文部分内容阅读
在2015年第一季度(1-3月份)中,山东卫视收视继续呈上扬趋势,其中,自制剧《大刀记》、《石敢当之雄峙天东》表现抢眼。《大刀记》在CSM50城中,平均收视为0.955/2.482%,位居省级卫视同时段收视率排名第4位。《石敢当之雄峙天东》持续发力,在CSM50城中平均收视为1.1/3%,位居省级卫视同时段收视率排名第2位,单日最高收视为1.32/3.59%并夺冠。可以说,山东卫视在第一季度中播出的自制剧依托本地优势文化资源,科学制播,多样营销,已在“一剧两星”政策下形成差异化竞争优势,初显自制剧的文化品牌效应。
In the first quarter of 2015 (January to March), Shandong Satellite TV continued its upward trend in ratings. Among them, self-made dramas “Da Dao Ji” and “Shizhen Dang Zhi Zhi Tian Tung” performed well. “Broadsword” in the city of CSM50, the average ratings of 0.955 / 2.482%, the highest in the provincial satellite TV ratings ranked fourth. “Stone dare when the male Zhi Tiandong” sustained force, in the city of CSM50 average rating of 1.1 / 3%, ranking the provincial satellite TV at the same time ranked second in ratings, the highest single-day view was 1.32 / 3.59% and won. It can be said that Shandong Satellite TV’s self-made drama broadcasted in the first quarter relied on the advantages of local cultural resources, science-based broadcasting and diversified marketing. It has already formed a differentiated competitive advantage under the policy of “one drama and two stars” Cultural brand effect.