随着我国国民经济的快速发展,我国经济的市场化步伐越来越快,企业的市场营销工作成为推动企业快速发展,推动企业快速进步,推动企业全面融入市场的关键。在企业市场营销工作中,现代物流扮演着非常重要的作用。企业在制定营销策略时必须立足于二者协调的角度,在进一步满足顾客消费欲望和要求的前提下力争采用费用最节约的物流形式,从而更好地为企业服务。 With the rapid development of our country’s national economy, the marketization of our economy is getting faster and faster. The marketing work of enterprises has become the key to promote the rapid development of enterprises, promote the rapid progress of enterprises and promote the full integration of enterprises into the market. In business marketing, modern logistics plays a very important role. Enterprises in the development of marketing strategies must be based on the coordination of the two perspectives, to further satisfy customer desire and consumer demand under the premise of striving to use the most cost-saving logistics forms, so as to better serve the enterprise.