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随着当今市场经济及电商行业的高速发展,快消品产业出现了“井喷式”的发展,琳琅满目的产品包装不断涌现在各大线上和线下平台上,新的5p策略的提出,将包装策略做为产品市场营销中重要的一个策略,对于当今产品的包装设计提出了更高的要求。而对于当下互联网的发展,交互设计这一新兴设计类别的崛起,使得很多互联网产品受益,人们从原有单纯思考“物”开始转向到思考“物与人”之间的关系。本文用案例分析法,以“小满足”花生菓产品包装设计为例,将交互设计的思维渗透至产品包装设计中,通过可交互的结构和可交互的视觉元素提升产品在使用过程中的用户体验感及趣味性。在新时代下,对交互设计在产品包装设计中的应用价值进行探索。
With the rapid development of the market economy and the e-commerce industry, the FMCG industry has witnessed the development of “blowout type”. An array of product packaging is constantly appearing on various online and offline platforms. The new 5p strategy Proposed that the packaging strategy as an important product marketing strategy for today’s packaging products put forward higher requirements. As for the current development of the Internet, the rise of the emerging design category of interactive design has benefited many Internet products. People have shifted their thinking from “material” to the relationship between “things and people”. In this paper, we use the case analysis method to take the case of peanut fruit product packaging design as an example. The concept of interaction design is permeated into the product packaging design. Through interactive structure and interactive visual elements, the product is used in the process of using User experience and fun. In the new era, we explore the application value of interaction design in product packaging design.