随着保险市场日趋国际化发展,我国财产险传统的营销方式面临严峻挑战,财险营销应该积极适应市场变化,标本兼治。 With the internationalization of the insurance market, the traditional marketing methods of property insurance in our country are facing severe challenges. Property insurance marketing should actively adapt to the changes in the market and tackle both the symptoms and the root cause.