可口可乐公司 伍德拉夫有句名言:“可口可乐99.1％是水、碳酸和糖浆,如若不进行广告宣传,谁去喝它呢?”这位可口可乐公司的前任老板颇为直率。1886年可口可乐公司的营业额仅有50美元,广告费就花了46美元;1901年其营业额为12万美元,广告费花了10万美元;如今的广告费每年平均6亿美元以上。我们细算算广告费占营业额的比例:1886年为92％,1901年为83％。可能正是这个惊人之举使99.1％都是水、碳酸和糖浆的饮料,卖了个 Coca-Cola company Woodruff has a famous saying: “99.1% of Coca-Cola is water, carbonated sugar and syrup, if not for advertising, who drink it?” The former boss of the Coca-Cola company is quite forthright. In 1886 Coca-Cola had a turnover of only $ 50 and spent $ 46 on advertising costs; its turnover was $ 120,000 in 1901; it spent $ 100,000 on advertising; and today's advertising costs average more than $ 600 million annually. We calculated the percentage of advertising revenue to turnover: 92% in 1886 and 83% in 1901. Perhaps it was this amazing move that made 99.1% of all water, carbonated and syrup drinks sold