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我国企业在经历了广告战、促销战之后,从2001年开始,又全面进入了价格战,不堪重负的企业陷入了苦苦的挣扎之中。为什么企业的业务量越大,经营越久,费用却越高,处境越艰难?为什么企业推出的新产品难以有效地进行推广?问题出在哪里?企业怎样才能走出这个怪圈,从而走向稳健经营? 对此,我们的结论是:传统的以物质分配为基础的营销模式,已不符合现阶段我国经济发展的要求。我国现阶段经济的
After the enterprises of our country experienced the advertisement war and the promotion war, starting from 2001, they have entered the price war and the enterprises that are too overwhelmed have been struggling. Why business more business, the longer the operation, the higher the cost, the situation more difficult? Why the introduction of new products is difficult to effectively promote? Where is the problem? How can companies out of this vicious circle, so as to move towards sound management? Therefore, our conclusion is that the traditional marketing model based on material distribution has not met the requirements of China's economic development at this stage. China's economy at this stage