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2002年通用汽车决定收购倒闭的韩国大宇汽车组建通用大宇汽车技术公司(GMDAT)时,曾引来业界一片质疑之声,甚至通用董事会中也有成员持怀疑态度。现在回头来看,通用收购大宇是一件无比明智的决定。这家以打造低制造成本、低级别车型的公司经过几年的发展。不仅实现高速增长,还成为了通用面向欧洲、亚洲甚至北美市场重要的研发中心,以及公司全球发展计划中的核心组成部分。为了更深入地了解大宇的发展,Global Insight特别就该收购案中的战略关系,以及就过去五年里改变大宇的关键因素等问题,采访了曾任通用大宇汽车和科技公司总裁兼首席执行官,现升任通用汽车亚太区总裁的Nick Reilly先生。
When GM decided to buy GMDAT, South Korea’s Daewoo Motor Co., which closed down in 2002, has aroused the industry’s voice of doubt and even members of the General Board of Directors are skeptical. Now looking back, GM’s acquisition of Daewoo is a very wise decision. The company to create low-cost, low-level models after several years of development. Not only has it achieved rapid growth, but it has also become a key R & D center for GM in Europe, Asia and even North America, as well as a core component of the company’s global development plan. In order to gain a deeper understanding of Daewoo’s development, Global Insight interviewed in particular the strategic relationship in the acquisition and the key factors that changed Daewoo in the past five years. For a while, he was the president and CEO of GM Daewoo Automotive and Technology Company And now serves as Nick Reilly, President of General Motors Asia Pacific.