文章以南海旅游产品为视角,提出合作构建中国南部沿海丝路港口遗产文化旅游经济带、海南岛、三沙群岛丝路生态休闲旅游经济带,分别对南海概况、南海丝绸之路概况、南海旅游资源状况、南海旅游资源开发的意义、旅游产品设计开发思路、南海旅游产品创新延伸探讨六个方面进行新产品创新和设计,对合作建设中的产品创新探索难点问题作了延伸讨论。 From the perspective of tourism products in the South China Sea, this paper proposes to cooperate to build a heritage cultural tourism economic belt along the South China Sea Silk Road port, Silk Road eco-leisure and tourism economic belt of Hainan Island and Sansha Islands, general situation of the South China Sea, general situation of the South China Sea Silk Road, Resource status, the significance of the South China Sea tourism resources development, tourism product design and development ideas, the South China Sea tourism product innovation extension of six aspects of new product innovation and design, cooperation in the construction of product innovation exploration of the issue is extended to discuss.