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消费者对别国的国家形象是通过食品、艺术、旅游等多种接触渠道形成的,其中一种体验会引发并上升为整个国家形象,即“光环效应”。申言之,消费者对其他国家的形象是通过消费者对该国产品的体验间接培育的,而消费者对其他国家某种产品的正、负面体验,将直接影响对该国其它产品的相应看法,即“连带效应”。据此,本文推论,民众可以通过企业社会责任的“光环效应”认知一个国家,进而依据“连带效应”形成对一国企业产品社会责任的总体印象。韩国在华中小型企业社会责任的不良纪录,很可能导致对韩国国家形象的负面看法。特有的集体行动逻辑阻碍了韩国在华中小型企业及时采取反应,其结果又反过来伤害其自身。
Consumers’ images of other countries are formed through various channels of contact such as food, art and tourism. One of these experiences can trigger and rise to the image of the entire country, namely the “halo effect.” Adhere to the consumer’s image of other countries through the experience of consumers indirectly cultivate the country’s products, and consumers of certain products in other countries, positive and negative experience will have a direct impact on the other products in the country Opinion, that “joint effect.” Accordingly, this paper concludes that people can recognize a country through the “halo effect” of corporate social responsibility and then form an overall impression of the social responsibility of a country’s enterprise products based on the “joint-effects”. The poor record of South Korea’s social responsibility for small and medium-sized enterprises in Central China is likely to lead to a negative perception of the image of South Korea. The unique logic of collective action has prevented South Korea from reacting promptly to small and medium-sized enterprises in Central China, which in turn hurts itself.