对于民航企业来说,品牌日益成为生存和成功的核心要素之一,强势品牌意味着市场地位和利润。成功的品牌战略不仅使航空公司的产品增值,获取利益的最大化,更为关键的是能够培育企业的创新能力和增长潜力。只要一提亚洲航空公司的强势品牌,人们都会想到新加坡航空公司。新加坡航空的品牌战略对公司的发展助益良多,战略的成功实施造就了健康的品牌资产,使其成为亚洲市场一个经典的品牌案例, For civil aviation companies, brands are increasingly becoming one of the core elements of survival and success. Strong brands mean market position and profits. Successful brand strategy not only maximizes the value of the airline’s products and benefits, but more importantly, it fosters innovation and growth potential. As long as mentioning the strong brand of Air Asia, people think of Singapore Airlines. Singapore Airlines brand strategy helps the development of the company a lot, the successful implementation of the strategy created a healthy brand equity, making it a classic brand case in the Asian market,