在大众传播时代,意识形态建设面临着更多的机遇,当然也有更多的挑战。在双微时代,网络快速又发达,也使更多的人习惯在网络上发表自己的观点和看法。就精神文明建设的时代背景下,加强对意识形态的建设显得尤为重要。由此,构建双微时代的意识形态建设,不是一蹴而就,更要求我们在平时的生活中,增强网络文明建设,提高社会公民的思想素质。 In the era of mass communication, ideological construction faces more opportunities and certainly more challenges. In the double micro era, the rapid and developed network, but also make more people used to express their views and opinions on the Internet. Under the background of the spiritual civilization construction, it is particularly important to strengthen the building of ideology. Therefore, building ideology in the era of double micro-times is not a one-time effort. It also requires us to enhance the construction of cyber civilization in ordinary life and enhance the ideological quality of social citizens.