近年来威海选择自驾游的人数快速增长,对威海和平国际旅行社的业务产生了一定的影响。同时,也为其展现出大有作为的市场。本文对威海自驾游的状况进行了分析,结合威海和平国际旅行社的自驾服务相关状况,浅析威海和平国际旅行社自驾游发展中的一些问题,并提出了一些提供对策建议。一、威海自驾游的出现及发展现状(一)当前威海自驾游市场的特征1.自驾游的消费主体大多是经济能力比较宽裕,文化素质高,追求自由化与个性化、灵活性与舒适性新模式旅游的群体。2.自驾游的时间大部分是在节假日期间,如:正常的双休 In recent years, the rapid growth of the number of people traveling by car in Weihai has had a certain impact on the business of Weihai Peace International Travel Service. At the same time, it also shows a great market for it. This article analyzes the situation of Weihai traveling by car and combining with the related situation of Weihai Peace International Travel Service, analyzes some problems in the development of Weihai Peace International Travel Service and proposes some suggestions. First, the appearance and development of Weihai Zijia You (a) the characteristics of the current Weihai Zijia You 1. Most of the subjects of Zijia You are more affluent financial capacity, high quality of culture, the pursuit of freedom and personalization, flexibility and comfort New model of tourism groups. 2. Zijia You most of the time during the holidays, such as: normal weekend