大学生旅游是目前旅游市场中不可缺少的组成部分,作为特殊的大学生旅游群体有很大的潜力值得研究和开发。文章以沙洲职业工学院在校大学生旅游行为展开研究,通过访谈、问卷调查等手段进行调查分析,可以更好的了解张家港市大学生旅游市场的现状,通过对在校大学生旅游行为的分析进而提出大学生旅游市场的营销策略。 College students tourism is an integral part of the tourism market, as a special college tourism group has great potential worthy of research and development. The article conducts a research on tourism behavior of undergraduates in Shazhou Vocational and Technical College and conducts surveys and analyzes through interviews and questionnaires to better understand the current situation of the tourism market for college students in Zhangjiagang. By analyzing the tourism behavior of undergraduates in colleges and universities, Marketing strategy in the tourism market.