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浙江广电集团编委会根据当下新媒体的迅猛发展,广播收听环境、收听主体结构、收听方式随着汽车拥有量暴涨而引发的快速演变的新形势,为了对旗下的广播频率提出一些指导性的意见,于2011年6月启动了一项由节目研发中心牵头的境内外广播创新趋势调研。本次创新调研十分注重对广播实践的指导意义,着眼于那些在地区竞争中市场份额大、广告吸附力强的重点频率、重点节目,通过与管理层的交流和主创人员的深度访谈,解析它的多种元素、寻找它的创新手段、评估判断它的成功经验。本次调研历时半年,已形成近二十个专项调研报告。现本刊选择部分内容予以刊登,既希望能对广播业界有所参考,更期待学术研究层面的专家、学者更多地了解广播业界对创新的种种渴求,继而给与更多的学术支持。
According to the current rapid development of new media, radio and television listening environment, listening to the main structure, listening mode with the rapid growth of car ownership caused by the rapid evolution of the new situation, in order to make some guidance on its broadcast frequency Opinion, in June 2011 launched a research and development center led by the radio and television domestic and international trends in research trends. The innovative research pays great attention to guiding the practice of broadcasting. It focuses on those key frequency and key programs that have a large market share and strong advertising power in regional competitions, and analyze it through interviews with management and in-depth discussions with key creative personnel A variety of elements to find its innovative means to assess the success of its judgment. The survey lasted six months, has formed nearly 20 special research report. Now we select some of the contents to be published. We hope that we can give some reference to the broadcasting industry. We look forward to more scholars and academics who understand more about the thirst for innovation in the broadcasting industry and give more academic support.