随着旅游业的崛起,中国的旅游企业有了突飞猛进的发展,旅游企业集团数量与日俱增,不仅全国大型旅游集团的总体格局更加明朗,而且,我国旅游业长期以来“散、小、弱、差”的局面也得到了进一步的改善。但是,旅游企业集团的“做大”并不意味着“做强”,因此,只有加快国有资产管理体制改革、明确集团发展战略、强化集团内核心企业的主导地位、实现产品经营与资本经营的有效对接,才能形成企业自身真正的强劲的“内力”。 With the rise of tourism, China’s tourism enterprises have developed by leaps and bounds. The number of tourism enterprise groups is increasing day by day. Not only the general pattern of large tourism groups in China is clearer, but also, the tourism industry in our country has been “scattered, small, weak and poor” for a long time. The situation has also been further improved. However, the “bigger” of tourism enterprise groups does not mean “stronger”. Therefore, only by speeding up the reform of the state-owned assets management system, clarifying the development strategy of the group, strengthening the leading position of the core enterprises in the group and achieving the goal of product management and capital management Effective docking, in order to form their own business really strong “internal forces.”