作为中国移动通信业的市场领跑者,中国移动以往的营销战略和促销手段往往给人一种成熟、稳重、大气和深远的感觉,而这次倾力打造的第一个客户品牌——动感地带(M-ZONE),却一改其惯有的风格,以新奇、大胆、年轻、时尚、前卫的形象出现,却有一石激起千层浪的效果。尤其是“一起玩吧!”的广告词和“我的地盘,听我的”这一极具煽动性的口号,把“动感地带”的品牌特质演绎得淋漓尽致,且又具有 As the market leader in the mobile communications industry in China, the past marketing strategy and promotion methods of China Mobile tend to give people a sense of maturity, stability, atmosphere and far-reaching feeling. This time, the first customer brand Qingli M-ZONE), but changed its usual style, with novelty, daring, young, stylish, avant-garde image appears, but there is a stone aroused the effect of Melaleuca waves. In particular, the advertisement of “Let’s play together!” And the highly inflammatory slogan of “My site, Listen to me” translate the brand identity of “Motion Zone” vividly and have