随着时代科技的进步与发展,人们的精神文化需求不断增加,为了更好地服务广大人民群众的文化生活,博物馆进行了深入的探索和勇敢的尝试。传统的展览模式逐渐被打破,以贴近观众的感受和习惯来进一步吸引观众,以期最终扩大文化影响力与提升文化软实力,是当代博物馆设计与建设的诉求。英国国家滨水博物馆(The National Waterfront Museum)是一座重新改造的博物馆,它是威尔士工业历史与现代科技完美结合的产物,通过了各种新媒体技术的运用让公众获得了全新的参观体验;并且通过完善观众服务设施,提高了公众交流与观众的体验的满意度,将人性化作为设计考虑之重,最终达到教育与传播文化的目的。英国国家滨水博物馆的展示和服务理念可称之为新时代博物馆文化发展新趋势的代表。 With the progress and development of science and technology in the times, people’s spiritual and cultural needs are constantly increasing. In order to better serve the broad masses of people’s cultural life, the museum has conducted in-depth exploration and brave attempts. The traditional mode of exhibition has been gradually broken down. With the audience’s feelings and habits close to it, the audiences are further attracted. In the hope of eventually expanding the cultural influence and enhancing the soft power of culture, it is the demand for the design and construction of contemporary museums. The National Waterfront Museum is a remodeled museum that is the result of the perfect combination of industrial history and modern technology in Wales. Through the use of various new media technologies, the public has been given a brand-new visitor experience; and By improving the service facilities of the audiences, the satisfaction of the public exchange and audience experience is enhanced, humanization is taken as the design consideration, and finally the goal of education and dissemination of culture is achieved. The presentation and service concept of the National Waterfront Museum can be described as a representative of the new trends in museum cultural development in the New Era.