自从人类社会有了商品流通以来,就有了包装的存在。开始的包装很简单,如陶罐、草筐、草绳、树叶、木箱等。当时包装的作用也只限于保护商品和易于运输。随着商品经济的发展,包装已成为市场营销的一种手段,发挥着保护商品、方便运输、易于识别、传达信息、反映文化以及促进销售? Since the human circulation of goods has been there, there is the existence of packaging. The beginning of the packaging is very simple, such as pots, grass baskets, grass rope, leaves, wooden boxes and so on. At that time, the role of packaging was limited to the protection of goods and easy to transport. With the development of commodity economy, packaging has become a means of marketing, play a protective commodity, easy to transport, easy to identify, convey information, reflect the culture and promote sales?