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“三网融合”大势所逼,互动业务纵深发展,数字电视版图正发生翻天覆地的变化——传统的广电运营商在互动电视领域频繁发力,而IPTV则借助“三重服务/播放”等捆绑业务受到客户青睐,同时基于互联网的网络电视由于能够提供各种免费内容和服务而受到宽带用户的欢迎。面对IPTV和网络电视的挑战,国际广电巨头又共同开发了GEM-IPTV和混合宽带广播电视(HbbTV)标准。金罗军博士基于STOF商业范式,对于目前各种数字电视商业模式进行深入分析和探讨,对广电运营商的技术和商业战略选择大有裨益!本期刊发该文系列之一,重点关注数字电视的相关商业环境、技术标准化问题,期待您的智慧激荡,邮件请发cui_muli@ccw.com.cn。
“Triple play ” The trend of the times forces, interactive business in-depth development, digital TV layout is undergoing earth-shaking changes - the traditional radio and television operators frequently force in the field of interactive television, and IPTV with "triple play / play Bundled businesses are favored by customers, and Internet-based Internet TV is becoming popular with broadband users due to the availability of a variety of free content and services. Faced with the challenges of IPTV and Internet TV, the international broadcasting giants have jointly developed the GEM-IPTV and hybrid broadband television (HbbTV) standards. Based on the STOF business paradigm, Dr Jinlaojun is deeply interested in the technical and commercial strategic choices of radio and television operators for the current in-depth analysis and discussion of the various digital TV business models. This issue of this article series focuses on the figures Television-related business environment, technology standardization, look forward to your wisdom, please email cui_muli@ccw.com.cn.