房地产危机公关能力将成为现代中国房地产企业在竞争激烈的市场中的“生存技能”。如果处理得当,变不利为有利,企业会继续向前发展,如果处理不好,则会使生存和发展受到威胁,甚至能给企业带来灭顶之灾。 Real estate crisis public relations capabilities will become modern Chinese real estate companies in a highly competitive market “Survival skills ”. If properly handled, it will not be conducive to profitability. Enterprises will continue to move forward. If not handled properly, their survival and development will be threatened and even brought to a dilemma for the enterprise.