在媒介融合时代,传统报业平台优势和资源被解构,想要打破这样的困境,就要转型和利用新媒体来扩大影响。本文分析了《人民日报》在媒介融合的过程中是如何转变的,以及带来的意义与启示,为其他传统报业的转型和发展能够带来一定的借鉴和启示意义。 In the era of media convergence, the advantages and resources of the traditional newspaper platform are deconstructed. If we want to break such a dilemma, we must transform and utilize new media to expand our influence. This paper analyzes how “People’s Daily” has changed in the process of media integration and the significance and enlightenment brought by it. It can bring some reference and inspiration for the transformation and development of other traditional newspapers.