新闻传播在社会上一直以来都扮演着十分重要的角色,而数字媒体这种新闻转播方式给新闻传播推向了新的高度。数字媒体技术拓宽了新闻传播的渠道,从而增强了新闻传播的能力。数字媒体在新闻传播中带来方便,也使传统新闻传播带来了挑战。在这中形势之下,怎样顺应传播条件的改变,是从事新闻行业人员应该重视的问题。 Journalism and communication have always played a very important role in the society, and the way of news broadcasting of digital media has brought news and communication to a new height. Digital media technologies broaden the channels of news distribution, thereby enhancing the ability of news distribution. Digital media has brought convenience in the news media, but also challenges the traditional news media. Under this situation, how to comply with changes in the conditions of communication is an issue that people in the news industry should pay attention to.