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型录手册是平面设计中的一个重要领域,广泛运用于现代商业和文化活动,已成为政府、企业、机构和个人宣传品牌、展示形象、促进销售、传达观念、沟通情感的一种重要传播媒介。虽然今天数字化、网络化传播形式日新月异,但在很多场合,型录手册仍以其特有的真实、亲切、平和、高雅的感觉和灵活多样的设计形式为人们所青睐。型录手册主要包括年度报告、产品样本、个人及机构介绍、小型促销宣传品等。从功能上看,型录手册主要是用于传达信息。
The catalog manual is an important area in graphic design and is widely used in modern commercial and cultural activities. It has become an important medium for government, enterprises, institutions and individuals to promote their brands, display images, promote sales, communicate ideas and communicate emotions . Although today’s digitalization and networked communication are changing rapidly, on many occasions, type manuals are still favored by their unique authenticity, intimacy, peace, elegance and flexible design. The catalog manual mainly includes annual reports, product samples, personal and institutional information, small promotional materials and more. From a functional point of view, type manuals are mainly used to convey information.