目前中国出口的食用菌都是原材料,外商购去后,经加工后变成货架商品,增值多倍。面对中国入世给食用菌业带来的机遇和挑战,大连康美尔菌业中心采取了走出去的营销策略,在阿联酋的迪拜开设了调拨分部。这不但将食用菌罐头、鲜品、开袋即食品、灵芝保健枕等直接销售给富有的西亚诸 At present, China’s export of edible fungi are all raw materials. After foreign merchants purchase them, they become shelf-products after processing, adding up to several times their value. In the face of the opportunities and challenges brought by China’s WTO accession to the edible fungi industry, the Dalian Commel Membrane Center adopted a marketing strategy of going out and set up an allocation branch in Dubai, United Arab Emirates. This will not only sell canned edible fungus, fresh produce, open-bag instant foods, Ganoderma health care pillows, etc., but also directly to wealthy West Asia.