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21世纪人才规格的基本特点 ,不仅要求在高校逐步推进公关教育 ,而且对相关的教育创新与教学改革提出了更多的研究课题。为此 ,我们对方案教学法这种新传入我国的实践性较强的教学方法进行探索和尝试 ,力求进一步发展和完善公关教育的基本理论与技术 ,以便在高校公关教学中形成
The basic characteristics of talent standards in the 21st century not only require gradual promotion of public relations education in colleges and universities, but also put forward more research topics on related educational innovation and teaching reform. To this end, we explore the program teaching method that is newly introduced into China’s practical teaching methods and try to further develop and improve the basic theory and technology of public relations education so as to form in the public relations education in colleges and universities