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移动互联网时代的传播方式已发生巨变,手机终端通过平台科技化和内容可视化等方式,已经成为人们获取信息的主要渠道。戏曲作为一种集歌、舞、乐等于一体的传统艺术,也必然依赖这种现代传播方式。移动互联网时代戏曲的手机微传播,主要有APP传播、微博传播和微信传播等三个路径。三个路径具有各自的平台优势及受众人群,戏曲传播如能充分利用三个路径并促使三者融合,将有助于为戏曲传播注入新的活力。
The way of transmission in the era of mobile Internet has undergone tremendous changes. The mobile terminal has become the main channel for people to access information through platform technology and content visualization. As a kind of traditional art of integrating song, dance and music, opera also inevitably relies on this mode of modern communication. Mobile Internet era drama mobile phone micro-propagation, there are APP communication, Weibo communication and WeChat spread three paths. The three paths have their own platform advantages and audiences. If they can make full use of the three paths and promote the integration of the three, it will help to inject new vitality into the drama.