随着广播电视改革的不断深入,全国有线电视的传输机构正在大规模地由事业体制向现代企业制度转型。由于长期以来事业管理体制所形成的工作习惯和有线电视员工存在着企业化运作方面的知识结构性缺陷,导致我们在转轨成企业后对如何重塑我们的品牌缺乏认识,仍然习惯于沿袭着原先的 With the continuous deepening of radio and television reform, the transmission mechanism of national cable television is being transformed from a business system to a modern enterprise system on a large scale. Due to the work habits formed by the business management system for a long time and the structural defects of the knowledge of the cable TV operators in terms of enterprise operation, the lack of understanding on how to reshape our brand after being transformed into a business still remains to be followed. of