目前大家公认的网上购物有三流，即信息 流、资金流和物流，但专家认为还应有一流，即意识流。而且这个意识流是目前制约中国网上购物发展的最大障碍。目前开展网上购物这一电子商务活动的是网络技术商，这部分人没有从事过传统的商业经营活动。而从事传统零售商业经营活动。而 At present, it is generally accepted that there are three types of online shopping, namely information flow, capital flow and logistics. However, experts think there should be a first-class, ie, stream of consciousness. And this stream of consciousness is currently the biggest obstacle to the development of online shopping in China. The current e-commerce online shopping is the network technology providers, this part of people have not engaged in the traditional business activities. And engaged in the traditional retail business activities. and