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本文试图从目标的设计、绩效的导向、承诺的兑现、进退的通道、领导的支持五个主要方面,剖析了韦伯公司的营销激励模式。希望其模式的应用实践对国有中小企业在快速成长阶段有积极的借鉴价值。
This article attempts to analyze Weber’s marketing incentive model from the five aspects of the goal design, performance orientation, fulfillment commitment, advance and retreat channel, and leadership support. Hope that the application of its mode of practice of state-owned small and medium-sized enterprises in the rapid growth phase has a positive reference value.