长尾理论是对传统“二八定律”的颠覆。在信息高速公路时代,以互联网为代表的主流媒介改变80%的小市场在夹缝中谋求生存的状态,以前的所谓非热门产品可以因为其独有的特色通过低成本的互联网平台而成为商品市场的长尾,非物质文化遗产也是如此。开发非物质文化遗产可以通过旅游网络营销平台的建设、加深与其他景区的合作、加强景点的自身建设等方式,改变自己在未来竞争中的地位。 Long tail theory is the traditional “twenty-eight law ” subversion. In the information superhighway, the mainstream media represented by the Internet has changed the state of survival of 80% of small markets in the cracks. Previously, the so-called non-hot products can become the commodity market because of their unique characteristics through low-cost internet platform Long tail, intangible cultural heritage as well. The development of intangible cultural heritage can change its position in the future competition through the construction of tourism network marketing platform, deepening cooperation with other scenic spots and strengthening the construction of scenic spots.