在建构消费文明的过程中,由于政府在社会上所处的主导地位,政府应扮主要的角色,承担主要责任引导推进消费文明的建设。立足国内外研究的先进成果与我国的具体国情,政府应适应生态文明建设需要,采取体现生态消费伦理观念和中国特色的新型消费模式的策略,以引导消费观念、消费对象、消费方式来推进消费文明。 In the process of building consumer civilization, due to the dominance of the government in the society, the government should play a major role in assuming the main responsibility to guide the construction of consumer civilization. Based on the advanced achievements at home and abroad and the specific national conditions in our country, the government should adapt to the needs of ecological civilization construction and adopt the strategy of reflecting the concept of ecological consumption ethics and the new consumption pattern with Chinese characteristics so as to guide consumption concept, consumer object and consumption pattern to promote consumption civilization.