随着20008北京奥运会的临近,作为中国本土体育服装第一品牌的李宁公司再次被推上了风口浪尖,虽然竞争北京奥运会合作伙伴失利,但李宁公司长袖善舞的营销策略使自己始终处在媒体和公众关注的中心。李宁,从一个体操王子的名字,到一个领航中国的体育品牌,他们锋芒毕露的营销风格也许充满争议,但李宁的发展道路无疑具有最中国化的标本意义。下面的这十个关 With the approach of the 20008 Beijing Olympic Games, Li Ning, the first brand of local sportswear in China, has once again been pushed to the cusp. Although its competition for the Beijing Olympic Games partners is defeated, its long-sleeved marketing strategy has always been in the media and the public’s attention center of. Li Ning, from the name of a gymnastics prince to a sports brand that leads China, may be controversial. However, Li Ning’s development path undoubtedly has the most Chinese significance. The following ten off