论文部分内容阅读
绪论:随着近几十年改革开放带来经济全球化不断加深,我国的汽车产业生产销售量每年都在不断上升。中国自主品牌汽车企业进入了新的迅猛发展阶段,无论是从生产销售数量还是品牌的知名程度来看,我国的自主品牌汽车企业都在日益成熟并取得了很大进步。我国的国情决定了国内的汽车广告在创意设计的价值取向上需符合传统的价值观念,取材于中国传统文化大众的各种元素,表现出受众广而乐见的中国特色。
Introduction: With the deepening of economic globalization brought by the reform and opening up in recent decades, the production and sales of automobile industry in our country have been on the rise every year. China’s own brand car companies have entered a new stage of rapid development, both from the number of production and sales or the brand’s reputation, our own brand auto companies are increasingly mature and made great progress. China’s national conditions determine the domestic car ads in the creative design of the value orientation to be consistent with the traditional values, drawn from various elements of the Chinese traditional culture, showing the audience with a broad and enjoyable Chinese characteristics.