“鄂尔多斯”为蒙语,本意为众多的宫殿。许多人第一次听说这个美丽的词语,是通过中央电视台播出的那句“鄂尔多斯羊绒衫,温暖全世界”的广告语。鄂尔多斯羊绒集团在上世纪90年代实施“内外销并重”的市场战略,自此致力于自主品牌建设,二十多年间,“鄂尔多斯”的品牌价值由最初的12.85亿元迅速发展为如今的807.15亿元,并享誉全国,走向世界。 “Ordos ” for Mongolian, intended for many palaces. For the first time, many people have heard of this beautiful phrase through the phrase “Ordos cashmere sweater, warmth of the world” broadcast on CCTV. Erdos Cashmere Group in the 90s of the last century, the implementation of “both domestic and export” market strategy, since its commitment to building its own brand, more than two decades, “Ordos ” brand value from the rapid 1.285 billion yuan to the rapid development of Today’s 80.715 billion yuan, and renowned throughout the country.