论文部分内容阅读
陈泓宇的走红以及背后的舆论管控,为电力企业在互联网时代研究企业宣传思想工作提供了一个良好契机。培植“互联网+宣传”理念,主动引导舆论,对于抓好宣传思想工作,进一步激发广大员工爱党爱国爱企的热情,增加企业凝聚力和竞争力具有重要意义。陈泓宇是南方电网公司云南曲靖供电局一个变电管理所的普通员工。1989年出生的他默默无闻地坚守一线,却因参加南方电网公司“唱响我们的价值观”活动,凭借一首跑调的《奔跑》成为整个南方电网的“网红”。“网红”陈泓宇被亲切地称
The popularity of Chen Hongyu and the public opinion behind it provide a good opportunity for power companies to study corporate propaganda and ideological work in the Internet age. Cultivate “Internet + Propaganda ” concept, take the initiative to guide public opinion, for do a good job propaganda and ideological work, to further stimulate the enthusiasm of the majority of staff loving the party patriotic love, increase cohesion and competitiveness of great significance. Chen Hongyu is an ordinary employee of China Southern Power Grid Corporation, a power substation management company in Yunnan Qujing Power Supply Bureau. Born in 1989, he was obscurely sticking to the front line but became a “net red” of the entire China Southern Power Grid by participating in the activity of “sang our values” by China Southern Power Grid Corporation. “Red Net ” Chen Hongyu was affectionately called